Boda wanted to create a brand under which they could launch a range of of silicone rings and accessories. The benefits of silicone rings are numerous; from standing in for an expensive wedding ring when you head off on honeymoon to protecting your fingers when you are working in challenging environments.

Join initially created a brand strategy for Boda determining a positioning, essence and an engaging brand story. Boda isn’t just about selling rings it’s about a way of life, the brand has been created to appeal to active people who treat life as one big adventure whether they’re losing themselves in the great outdoors or finding themselves in the mud at Glastonbury!

The strategy informed the brand identity including logo design and a visual style and tone designed to appeal to the target consumer. We then created the Boda web site and packaging and continue to manage an ongoing social campaign creating engaging content to improve brand awareness and recognition, building brand credibility and value.